Anushka SEO Analyst

                          GOOGLE SEARCH CONSOLE     Google search console is also known as Google webmaster Tool.   Benefits of using Google search console :  * We can target the country in which we want our websites to show. * Google can understand the defects while crawling and make changes accordingly.  Defects include :   1. Loading problems  2. Device compatibility issues 3. Broken links 4. Crawling issues  Search console can solve these problems. It gives suggestions and information regarding duplicate meta description , exceeding meta description length too.  These will make a negative impact and can effect our rank.  Google search console can understand these problems and help to improve our rank.  VERIFICATION METHODS ON SEARCH CONSOLE : 1. HTML File : The html file which is provided is to be downloaded and uploaded to the websites root directory. 2. HTML...

                ON PAGE OPTIMIZATION  All the things done on the website is called On Page Optimization.  These include : 1. Modification of the website 2. Content editing etc.  Editions done in 'On Page Optimization' :  1. Title Optimization : It is the title which comes as the head. An apt title is one which has 512 pixel width and is within 55-60 characters. The title should be interesting and catchy. It should be error free i.e; no spelling or grammatical mistakes. It is always better to include the focusing keyword in the title.  In case there is no title , Google will use H1 or H2 portion as the title.  2. Meta Tag / Description :   It is the description which comes when searched also known as Snippet.  It is used in the head session. Its maximum pixel width is 1024. If there is no meta description Google will take something from our content. 155-160 characters in a page and limit below 155 chara...