Anushka SEO Analyst

                GOOGLE  ALGORITHM  CHANGES In 2011 , Google decided to increase the quality of Google Suggest. This was done to increase the trust value of the users.  Matthew Cutts , popularly known as Matt Cutts was behind all this algorithm changes. The strong algorithm changes were :   1. Google Panda Update (February 2011) : This update also known as Farmer update , was introduced for protecting the quality of the content published.  Content Spamming includes:  a) Using duplicate content [ plagiarism] b) Misspelled Content c) Grammatical error content d) Low quality content e) Content Spinning - using same content in different pages with small changes.  f) Publishing thin pages - pages published with few content.  g) Key word stuffing. 2. Penguin Update (April 2012) : This update is related to link spamming , to avoid low quality links in our website.  Link Spamming includes: a) Link exchange...

                                          HISTORY OF GOOGLE        Larry Page is a computer scientist , who is known as a co-founder of GOOGLE.  When google was introduced in 1998 , we had to give our email-ID so that google would send the answers to our queries later. At that time , Yahoo and India Times used the same method to give results. This all changed in September 2011 , when the World Trade Center Attack took place. The attack was initiated by Bin Laden and al-qaeda group by using flights to crash into the tower. After this event , all the people were curious about the event and had many doubts and questions. But as google used the method of answering via email , it took a lot of time and hence took a negative toll on google. This is when google decided to change its method and make it more user friendly.    PRIMARY FUNCTIONS O...