Google Search Console

-
Image
                          GOOGLE SEARCH CONSOLE     Google search console is also known as Google webmaster Tool.   Benefits of using Google search console :  * We can target the country in which we want our websites to show. * Google can understand the defects while crawling and make changes accordingly.  Defects include :   1. Loading problems  2. Device compatibility issues 3. Broken links 4. Crawling issues  Search console can solve these problems. It gives suggestions and information regarding duplicate meta description , exceeding meta description length too.  These will make a negative impact and can effect our rank.  Google search console can understand these problems and help to improve our rank.  VERIFICATION METHODS ON SEARCH CONSOLE : 1. HTML File : The html file which is provided is to be downloaded and uploaded to the websites root directory. 2. HTML...
Post a Comment

Google Updations And Algorithm Changes

-

               GOOGLE  ALGORITHM  CHANGES

algorithm changes



In 2011 , Google decided to increase the quality of Google Suggest. This was done to increase the trust value of the users. 

Matthew Cutts , popularly known as Matt Cutts was behind all this algorithm changes.


The strong algorithm changes were : 


1. Google Panda Update (February 2011) : This update also known as Farmer update , was introduced for protecting the quality of the content published. 

panda update


Content Spamming includes: 

a) Using duplicate content [plagiarism]

b) Misspelled Content

c) Grammatical error content

d) Low quality content

e) Content Spinning - using same content in different pages with small changes. 

f) Publishing thin pages - pages published with few content. 

g) Key word stuffing.


2. Penguin Update (April 2012): This update is related to link spamming , to avoid low quality links in our website. 

penguin update


Link Spamming includes:

a) Link exchange 

b)Buying and selling links

c) Paid links

d) Comment Spamming - Pasting of links on other websites as comments

e) Wik Spamming - In Wikipedia , people started sharing their websites links . 

f) Automated links - Some programmers created links by automation and injected these links in other websites. 

g) Guest Blogging - Adding our links on other blogs as guests. But only when it is overused , it is considered as a spamming activity. 

h) Internal link building. 

In September and October of 2016 , Penguin 4.0 was introduced. This was done to improve Googles ability to filter out spam and provide users with high quality websites. 


3. Pigeon Update (July 2014) : This update was introduced targeting the local audience. Searches started providing information which are useful locally. 


pigeon update

Example : Identify location for nearby restaurants , hospitals , service centers etc. 

How to do ?

i) Verify the website and and submit on 'Google my business'. They will send a pin number.

ii) Give the pin number and phone number [ Submit this in the local directories like Yellow pages , Just dial etc ]

iii) Get interaction from local audience on social media. [This will help in local ranking ]


4. Humming Bird Update (September 2013) : For deep - crawling and to provide deep - information , this update was introduced by the artificial intelligence. 

humming bird update

This update is related to an interactive way to provide deep - information and the way people respond to the website. These two factors will help to decide the rank of the website. This update was done to increase the speed and accuracy of the website. 


5. Rank Brain Update (October 2015) : For a single product or topic , different questions can be asked. So , Google through their artificial intelligence  try to understand the topic and queries and answer accordingly. 


rank brain update 


6. Parked Domain Update (April 2012) : A parked domain name is a registered domain name which is booked and not yet made into a website. These are parked for later use. 


parked domain


In these parked domain , there will be no information , only some links will be available. 

To not show these parked domain when a search takes place , this update was introduced. The main aim was to improve the quality of the content. 


7. Exact Match Domain Update (September 2012) : The keywords are directly given in the domain name and these keywords are booked. The websites under these keywords , which had low quality content , not enough interaction and visibility were removed from google search result. 


EMD

The main aim behind this update was to maintain the quality of the content. 


8. Pirate Update (August 2010) : This update was introduced to reduce the duplication of images , content and videos. 

If any website uses same content from other websites , without their permission leading to duplication of content , Google will remove those websites from Google search engine. 


pirate update


According to Digital Millennium Copyright Act (DMCA) , a complaint can be filed against the website , which used our content. If Google understands that the complaint is genuine , Google will remove that particular website. A notice will be send and the website will be suspended. 


To know about the history and evolution of Google , please refer the link below. 

https://anushkaseoanalyst.blogspot.com/2020/11/history-and-evolution-of-seo.html



















 

Comments

Post a Comment

Popular posts from this blog

History And Evolution Of SEO

-
Image
                                          HISTORY OF GOOGLE        Larry Page is a computer scientist , who is known as a co-founder of GOOGLE.  When google was introduced in 1998 , we had to give our email-ID so that google would send the answers to our queries later. At that time , Yahoo and India Times used the same method to give results. This all changed in September 2011 , when the World Trade Center Attack took place. The attack was initiated by Bin Laden and al-qaeda group by using flights to crash into the tower. After this event , all the people were curious about the event and had many doubts and questions. But as google used the method of answering via email , it took a lot of time and hence took a negative toll on google. This is when google decided to change its method and make it more user friendly.    PRIMARY FUNCTIONS O...
Read more

Google Search Console

-
Image
                          GOOGLE SEARCH CONSOLE     Google search console is also known as Google webmaster Tool.   Benefits of using Google search console :  * We can target the country in which we want our websites to show. * Google can understand the defects while crawling and make changes accordingly.  Defects include :   1. Loading problems  2. Device compatibility issues 3. Broken links 4. Crawling issues  Search console can solve these problems. It gives suggestions and information regarding duplicate meta description , exceeding meta description length too.  These will make a negative impact and can effect our rank.  Google search console can understand these problems and help to improve our rank.  VERIFICATION METHODS ON SEARCH CONSOLE : 1. HTML File : The html file which is provided is to be downloaded and uploaded to the websites root directory. 2. HTML...
Read more

SEO On Page Optimization

-
Image
                ON PAGE OPTIMIZATION  All the things done on the website is called On Page Optimization.  These include : 1. Modification of the website 2. Content editing etc.  Editions done in 'On Page Optimization' :  1. Title Optimization : It is the title which comes as the head. An apt title is one which has 512 pixel width and is within 55-60 characters. The title should be interesting and catchy. It should be error free i.e; no spelling or grammatical mistakes. It is always better to include the focusing keyword in the title.  In case there is no title , Google will use H1 or H2 portion as the title.  2. Meta Tag / Description :   It is the description which comes when searched also known as Snippet.  It is used in the head session. Its maximum pixel width is 1024. If there is no meta description Google will take something from our content. 155-160 characters in a page and limit below 155 chara...
Read more