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Google Search Console

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                          GOOGLE SEARCH CONSOLE     Google search console is also known as Google webmaster Tool.   Benefits of using Google search console :  * We can target the country in which we want our websites to show. * Google can understand the defects while crawling and make changes accordingly.  Defects include :   1. Loading problems  2. Device compatibility issues 3. Broken links 4. Crawling issues  Search console can solve these problems. It gives suggestions and information regarding duplicate meta description , exceeding meta description length too.  These will make a negative impact and can effect our rank.  Google search console can understand these problems and help to improve our rank.  VERIFICATION METHODS ON SEARCH CONSOLE : 1. HTML File : The html file which is provided is to be downloaded and uploaded to the websites root directory. 2. HTML...
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SEO On Page Optimization

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                ON PAGE OPTIMIZATION  All the things done on the website is called On Page Optimization.  These include : 1. Modification of the website 2. Content editing etc.  Editions done in 'On Page Optimization' :  1. Title Optimization : It is the title which comes as the head. An apt title is one which has 512 pixel width and is within 55-60 characters. The title should be interesting and catchy. It should be error free i.e; no spelling or grammatical mistakes. It is always better to include the focusing keyword in the title.  In case there is no title , Google will use H1 or H2 portion as the title.  2. Meta Tag / Description :   It is the description which comes when searched also known as Snippet.  It is used in the head session. Its maximum pixel width is 1024. If there is no meta description Google will take something from our content. 155-160 characters in a page and limit below 155 chara...
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Google Updations And Algorithm Changes

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                GOOGLE  ALGORITHM  CHANGES In 2011 , Google decided to increase the quality of Google Suggest. This was done to increase the trust value of the users.  Matthew Cutts , popularly known as Matt Cutts was behind all this algorithm changes. The strong algorithm changes were :   1. Google Panda Update (February 2011) : This update also known as Farmer update , was introduced for protecting the quality of the content published.  Content Spamming includes:  a) Using duplicate content [ plagiarism] b) Misspelled Content c) Grammatical error content d) Low quality content e) Content Spinning - using same content in different pages with small changes.  f) Publishing thin pages - pages published with few content.  g) Key word stuffing. 2. Penguin Update (April 2012) : This update is related to link spamming , to avoid low quality links in our website.  Link Spamming includes: a) Link exchange...
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History And Evolution Of SEO

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                                          HISTORY OF GOOGLE        Larry Page is a computer scientist , who is known as a co-founder of GOOGLE.  When google was introduced in 1998 , we had to give our email-ID so that google would send the answers to our queries later. At that time , Yahoo and India Times used the same method to give results. This all changed in September 2011 , when the World Trade Center Attack took place. The attack was initiated by Bin Laden and al-qaeda group by using flights to crash into the tower. After this event , all the people were curious about the event and had many doubts and questions. But as google used the method of answering via email , it took a lot of time and hence took a negative toll on google. This is when google decided to change its method and make it more user friendly.    PRIMARY FUNCTIONS O...
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